Competitive Brief Template

# Competitive Brief Template
 
Copy this file to `docs/partners/competitive-briefs/YYYY-MM.md`.
 
## Metadata
 
- Month: `YYYY-MM`
- Owner:
- Published:
- Source window:
 
## Executive Summary
 
- Key change 1:
- Key change 2:
- Key change 3:
 
## Delta Scoreboard
 
| Company | Delta type | What changed | Source(s) | Confidence | RGL8R implication | Recommended response | Priority |
|---|---|---|---|---|---|---|---|
| ExampleCo | Product | Added X to Y plan | [Link](https://example.com) | medium | Impacts SHIP messaging | Update sales one-pager | P1 |
 
## Deep Dives (Top 3)
 
### 1. Company
 
- Observed change:
- Why it matters:
- What we should do:
- Owner:
 
### 2. Company
 
- Observed change:
- Why it matters:
- What we should do:
- Owner:
 
### 3. Company
 
- Observed change:
- Why it matters:
- What we should do:
- Owner:
 
## Positioning Impact
 
| Theme | Risk/Opportunity | Action |
|---|---|---|
| TRADE differentiation | Opportunity | Reinforce cross-module narrative in demos |
 
## Next Cycle Watchlist
 
- [ ] Watch item 1
- [ ] Watch item 2
- [ ] Watch item 3